From the Founder

On Intelligence,
Control,
& What We're Building

Fabio Bastos
Fabio Bastos
Founder & CEO, ThinkNEO

The Manifesto

We are building at the edge of a civilizational shift.

AI is no longer a tool you choose to use — it is infrastructure you must learn to govern. Every enterprise deploying AI agents today is navigating without instruments: no real-time visibility, no cost accountability, no control layer between intention and outcome.

That gap is not an inconvenience. It is a systemic risk. And it is exactly the problem ThinkNEO was built to close.

"AI without governance is just automation waiting to fail at scale."

I started ThinkNEO because I believe the companies that will win the next decade are not the ones with the most models — they are the ones who understand what those models are doing, why, at what cost, and with what consequences.

Governance is not the enemy of innovation. It is the foundation that makes innovation sustainable. From Hong Kong, we are building the control plane for the age of AI — not for the labs, but for the enterprises, governments, and institutions that have to operate in the real world, where reliability, auditability, and cost discipline are not optional features. They are the product.


The Path

I have never been employed. Always the founder. Every chapter below was built from scratch — in a different country, in a different industry, often before the market existed.

1995 – 2010
Media · Rio de Janeiro

TV Producer & Media Entrepreneur

Built an independent television business in Rio de Janeiro — purchasing airtime, producing original programming, selling sponsorship. No employer, no safety net. The internet ended that chapter; it opened every one that followed. Invited speaker on Internet & Technology, Universidade Candido Mendes (2006).

2010 – 2015
Virtual Worlds · Brazil

Meet3D — First Brazilian Virtual Grid

Built and scaled Brazil's first major OpenSimulator grid from 11 to 309 regions through corporate partnerships — meeting rooms, training, and virtual events for Brazilian companies years before the metaverse hype. The technical and community foundation that, 14 years later, became ThinkSim.

Hypergrid Business · 2012
2013 – 2022
Hemp Industry · Uruguay / China / 18+ Countries

Sediña Hemp — First Legal Hemp Company in Latin America

Founded the first legal hemp and cannabis company in South America following Uruguay's landmark legalization under President Mujica. Registered the company when the government system had no category for it — and helped shape the country's hemp framework. Grew to operations across Asia, Europe, and Latin America. Manufacturing partnership with the China Hemp Research Center.

Fantástico · TV Globo France24 O Globo Ganjapreneur
2024 – Now
Enterprise AI · Hong Kong

ThinkNEO + ThinkSim — The Governance Layer for AI

Building the control plane that sits between enterprises and their AI providers — applying governance, observability, guardrails, and cost enforcement at runtime. Simultaneously building ThinkSim, the first AI-native virtual world, where government AI agents issue verifiable certificates with SHA-256 signatures and QR codes. Member, NVIDIA Inception Program.

NVIDIA Inception · 2026 USP / ICMC Hypergrid Business · 2026

Thoughts

Why AI FinOps Will Become the CFO's Most Urgent Priority

Organizations are deploying agents at unprecedented speed — but few have instrumented what those agents cost in real time. The CFO who ignores AI spend today will be answering for it tomorrow. Here is what the control layer looks like, and why it cannot wait.

Read more →

The Control Plane Paradigm: What Kubernetes Taught Us About AI

In cloud infrastructure, we learned that raw compute without orchestration is chaos. The same lesson is arriving for AI — faster than most people expect. The organizations that build the discipline layer early will have a structural advantage that compounds over time.

Read more →

When AI Serves Citizens, Accountability Is Non-Negotiable

Government AI deployments carry a weight that enterprise ones do not. Every decision made by an agent affects a real person's life. Our work with USP/ICMC on Agents4Gov pushed us to think harder about what auditability truly means — and what it demands from the infrastructure layer.

Read more →

The Next Decade

Our ambition is to become the default control plane for enterprise AI operations worldwide.

Every company deploying AI at scale will need a governance layer that is independent of any single provider, that enforces policy at runtime, and that produces the evidence regulators and boards demand. That layer does not exist at scale today. We intend to build it.

From Hong Kong to São Paulo, from virtual worlds to autonomous robots, we are proving — one deployment at a time — that AI governance is not a constraint on innovation. It is the infrastructure that makes innovation trustworthy.


Full Dedication

After building and scaling multiple ventures across media, virtual worlds, regulated agriculture, and international trade over the past three decades, I am now fully dedicated to ThinkNEO — with day-to-day leadership of prior companies successfully delegated to established management teams.

This is not a side project. ThinkNEO has my complete focus, every working hour, every strategic decision. The opportunity in enterprise AI governance is generational, and I intend to pursue it with the same intensity that built every company before it — but with the advantage of experience, a global network, and the conviction that comes from having done it before.

"The companies that govern their AI well will be the companies that are still standing in 2035."

Fabio Bastos
Founder & CEO, ThinkNEO
Hong Kong, April 2026